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20 Brands to Shop if You Want to Dress Your Child like a Royal


Mary Jane shoes, knee-high socks, classic cardigans — dressing like a royal is all about the classics! At least, that seems to be the strategy employed by William and Kate when it comes to dressing their adorable children, Prince George and Princess Charlotte. Duchess Catherine has even stated that she dresses her children traditionally so that they’ll look timeless in photographs viewed in the future.

As with just about anything else done by the royal family these days, George and Charlotte’s styles have become something to emulate. Whenever a new photo of the children is released, whatever they’re wearing sells out almost instantly. Never doubt the power of the internet! While that darling dress Charlotte was last seen wearing may be long gone, parents wishing to dress their own little prince or princess need not fret. We’ve got all the information you need on some of Kate Middleton’s favorite children’s brand, and the places you need to be shopping to dress your child like a royal.

Amaia Kids

@amaiakids / Instagram

Spot Princess Charlotte and it’s likely she’s wearing something from Amaia Kids. This adorable children’s brand was founded in 2004 by two mothers, Amaia from Spain and Segolene from France, both of whom know what it’s like to dress busy, active children. The London-based company is well known for its stunning twists on traditional style; every piece of clothing has been creatively adapted for the modern child. Princess Charlotte seems to be an especially big fan of Amaia’s complementary accessories, hair bows in particular!

Bebe Organic

@bebe_organic / Instagram

Not only is Bebe Organic’s clothing beautiful and timeless in style, it’s also good for a child’s skin. Founded by Birgit Kadak, this British children’s brand prides itself on creating clothing that any parent can feel good about purchasing. Two new collections are released each year, and every product is handcrafted with organic materials that are safe for a baby’s delicate skin.

Blu Pony Vintage

@bluponyvintage / Instagram

“Let’s make good stuff again!” That’s the motto of Bonnie Matthews, founder and designer of Blu Pony Vintage. This stunning American brand consists of girls’ clothing inspired by the timeless looks and sturdy quality of children’s clothing in the early 1900s. Blu Pony’s designs are detailed, yet simple, and the quality shines through in each piece. Matthews hopes that her clothes, like those by which they are inspired, will last long enough to be passed down to future generations.


@boden_clothing / Instagram

The British clothing brand Boden creates classic clothing for babies, girls, boys, and even adults. Founded in 1991, Boden is sold in several countries and is well-known for its “casual basics.” Boden clothes are fun and age-appropriate, without ever sacrificing on the classic children’s silhouette.


@bonpoint / Instagram

Bonpoint may just be the perfect brand for the child (and parents!) more inspired by the glamorous side of royalty. Founded in 1975, Bonpoint is known internationally for their impeccable French designs. Their clothing is runway perfect, making them a perfect place to shop before a big event or special holiday. Fans of Bonpoint include Kim Kardashian West, Ellen Pompeo, Kelly Sawyer, and Rachel Zoe, to name but a few!

Caramel London

@caramellondon / Instagram

Timeless and elegant. That’s how we would describe Caramel London’s clothing for children. Launched in 1999 by designer Eva Karayiannis, this British brand produces looks that are stylish and modern, but also quality and well-made, with care put into every detail. And mom, don’t worry if you fall in love with the clothes, too — Caramel makes beautiful clothing for women, too!

Cath Kidston

@cathkidston_ltd / Instagram

The new generation of royals are nothing if not fun, and no brand captures that youthful sense more than Cath Kidston. A British staple, this beloved boutique-like shop sells everything from stationary, to bags, to women’s clothing, to children’s must-haves. Prince George has been spotted more than once in Cath Kidston’s playful designs, though we’re thinking it’s Charlotte who will better prefer Cath’s trademark nostalgic floral patterns.

Great British Baby Company

@britishbabyco / Instagram

No traditional, Royal-inspired closet is complete without a coat from the Great British Baby Company. This award-winning brand creates beautiful, timeless, and stylish children’s jackets using only the finest craftsmanship and British materials. Every coat is wool, and is made using the same techniques that have defined quality British fashion for decades.

The Handmade Clothing Company

@thehandmadeclothingcompany / Instagram

The Handmade Clothing Company is a pretty impressive brand, especially when you consider the fact that every single one of their products is handmade — most of them by Amy, the company’s founder and owner. The company grew out of Amy’s desire to dress her young daughter in beautiful handmade clothing, and today, The Handmade Clothing Company sells a variety of girls’ styles, plus shirts and dungarees for boys. Nearly all that The Handmade Clothing Company makes is done in famous Liberty of London fabric, which also happens to be a favorite print style of Princess Charlotte.

Jacadi / Instagram

With stores located in high-end malls the world over, Jacadi is perhaps one of the best-known brands on our list of the places to shop if you want to dress your child like a royal. The popular French brand produces classic and fashionable — yet wearable — clothing for children ages newborn to 12 years old. As with most successful French children’s brands, Jacadi is committed to quality clothing, something any parent, royal or not, can appreciate.

Janie and Jack

@janieandjack / Instagram

Popular clothing brand Janie and Jack prides itself on creating traditional children’s clothes with a “sophisticated sensibility.” Janie and Jack pieces are all kinds of fun — without sacrificing the fit-for-a-royal sense of class, of course. The brand designs for children ages newborn through 12 (though keep in mind the brick-and-mortar stores only carry sizes to age six), and they also sell shoes and accessories.

La Coqueta Kids

@lacoquetakids / Instagram

The Spanish are famous for dressing their children with sophistication and style, so it’s no wonder Kate Middleton draws so much inspiration from Spanish children’s brands. One favorite brand is La Coqueta Kids. Founded by designer Celia Munoz, a London-based mother of five, La Coqueta Kids combines all the class of Spanish clothing traditions with the practical functionality of life for today’s busy children. Every piece made by this posh brand is made in Spain, and fit for kings and queens of any age and country.

The Little Natural Company

@thelittlenaturalco / Instagram

Whether their name begins with a coveted title or not, all children deserve to be dressed in materials that are both comfortable and safe. The Little Natural Company specializes in kids’ clothing made of organic and natural materials, but which doesn’t sacrifice style. Their well-made products, available for children ages newborn to five, are all ethically sources, and include clothing, accessories, toys, and even skincare.


@mariechantalchildren / Instagram

Talk about a company fit for royalty! This beloved children’s brand was founded by Crown Princess of Greece Marie-Chantal, and each piece is inspired by her declared muse: her son (and Prince William’s godson) Prince Constantine Alexios of Greece. Every Marie-Chantal piece is absolutely stunning, but also durable, well fitting, and most importantly comfortable, with materials made of the softest cottons and cashmeres.


@babymoriuk / Instagram

As its website states, MORI takes a “simple approach” to its children’s designs: “We believe that if you’re going to make something, make it well and make it useful.” And make it well and useful they do! MORI children’s pieces are inspired by Scandinavian and Japanese styles — timeless and elegant, but also functional and comfortable. Especially appealing is the fact that MORI’s products come in more neutral tones, so that pieces can be mixed and matched, and passed down from sibling to sibling, without much of a fuss.

Olivier Baby and Kids

@olivierbabyandkids / Instagram

Sisters Emma and Alice founded Olivier Baby and Kids in 2011, and since then, the popular children’s brand has become a favorite of both children and parents from all around the world. Each Olivier piece is inspired by traditional designs, though kids love the soft cashmere fabrics, modern colors and designs (liberty print!), and fun details. The award-winning brand produces their clothing in the United Kingdom and Bulgaria, where each piece is hand knitted with love.

Pepa & Company

@pepaandcompany / Instagram

Though it’s only been around since 2013, Pepe & Company has quickly become one of Europe’s most beloved children’s brands — and a personal favorite of Duchess Catherine. The brand’s founder, Pepa Gonzalez, seeks to bring classic Spanish style to British classics in all of her designs, and the results are simply magical. Pepa & Company creates smart looks for ages newborn to eight, and everything is made using only the highest quality materials. Fit for a prince, indeed!


@petidoux / Instagram

Royal children even sleep in luxury and class, and your kids can too with pajamas from Petidoux. This adorable children’s brand specializes in nightclothes, and makes each set of pajamas from incredibly soft Peruvian pima cotton. Every detail on Petidoux pajamas has been carefully designed, from the matching color threads to the soft wrist cuffs, so that every child can sleep in comfort.

Rachel Riley

@rachelrileyuk / Instagram

This British children’s brand has become synonymous with luxurious royal style since the moment Prince George was first photographed wearing a Rachel Riley sweater. The award-winning brand creates clothing inspired by the timeless styles of kids’ fashion in the 1940s, ‘50s, and ‘60s, and is well-known for pristine hand smocking, fine tailoring, hand-embroidered details, and vintage-inspired prints. Rachel Riley pieces are available for children ages newborn through age 14.


@trotterschildrenswear / Instagram

Founded in London in 1990, Trotters has spent nearly 30 years as one of the most beloved children’s clothing brands in the world. The family-run company specializes in clothing for children ages newborn to 11, and creates stylish pieces that certainly don’t skimp on functionality. Prince George is often seen wearing Trotters’s famous shoes, though the various sweater styles and girls’ plaid dresses are especially well loved, too.